CréPus Infinis is a premium brand offering organic hair care products designed specifically for textured and frizzy hair. They prioritize using natural and eco-friendly ingredients to nourish, hydrate, and protect hair while emphasizing the beauty of textured curls. With a focus on sustainable practices, they grow their ingredients locally and ensure their products are free from harmful additives. Their offerings help repair damaged hair, define curls, and shield hair from environmental aggressors like sun, wind, and pollution.
Project Information's
Client
CréPus Infinis, Soins capillaires BIO
Category
E-Commerce
Location
Cornwall, Ontario
Impact
We had the privilege of working with CréPus Infinis to refine their branding and visual identity. Through a comprehensive design overhaul, we helped modernize their look and feel to better reflect their commitment to quality and natural beauty. Our design work included creating new logo elements, packaging designs, and other brand materials that enhanced their presence in the market. This strengthened their brand’s identity, making it more recognizable and aligned with their values of sustainability, natural ingredients, and celebration of textured hair.
The Results
As a result of the branding and design improvements, CréPus Infinis has seen a notable increase in customer engagement and brand recognition. Their refreshed visual identity has resonated with their target audience, helping them stand out in a competitive market. The new branding elements have enhanced their online presence, leading to better customer retention and trust. With a stronger and more cohesive brand image, CréPus Infinis is now better positioned to expand its reach and continue growing in the organic hair care sector.
