Terms and Conditions for LiFet Media Inc.

1. Introduction & Comprehensive Scope of Agreement

These Terms and Conditions ("Terms") establish a legally binding contractual framework between you ("User," "Client," "Customer," or "you") and LiFet Media Inc., a Canadian corporation ("Company," "we," "us," or "our") with principal business offices in Toronto, Ontario. These Terms comprehensively govern your access to and utilization of: (a) our corporate website located at https://lifetmedia.com and all associated subdomains, microsites, and digital properties; (b) all web-based applications, software-as-a-service (SaaS) platforms, mobile applications (iOS and Android), application programming interfaces (APIs), client portals, and dashboard interfaces developed, hosted, or maintained by us; (c) all artificial intelligence (AI) and machine learning (ML) powered marketing services, including but not limited to predictive analytics, natural language processing tools, automated content generation systems, algorithmic advertising optimization, customer segmentation models, and behavioral analysis engines; (d) all digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising management, social media marketing, email marketing automation, conversion rate optimization (CRO), and content marketing; (e) all data analytics, reporting, business intelligence, and performance measurement services; (f) all consulting, strategic planning, and advisory services; (g) all training materials, documentation, whitepapers, case studies, and educational resources; and (h) any other products, services, tools, or technologies now existing or hereafter developed by LiFet Media Inc. (collectively, the "Services").

Certain premium, enterprise-level, or customized Services may be subject to additional contractual instruments, including but not limited to: Master Service Agreements ("MSA"), Statements of Work ("SOW"), Service Level Agreements ("SLA"), Data Processing Addenda ("DPA"), Non-Disclosure Agreements ("NDA"), and Licensing Agreements. In the event of any direct conflict between the provisions contained within these Terms and the provisions contained within any subsequently executed MSA, SOW, SLA, DPA, NDA, or other formal written agreement, the terms of the latter executed agreement shall control exclusively for the specific Services described therein. These Terms shall continue to govern all other aspects of the commercial relationship not explicitly addressed in such subsequent agreements, including general use of our public-facing digital properties.

2. Acceptance Mechanism & Binding Nature

By performing any of the following actions, you manifest your unequivocal acceptance of these Terms in their entirety and agree to be legally bound by all provisions herein: (i) registering for an account through any of our registration portals; (ii) accessing, browsing, or navigating any page of our website or digital properties; (iii) downloading, installing, or executing any of our software, mobile applications, or browser extensions; (iv) subscribing to any newsletter, alert, or notification service; (v) initiating a free trial, demonstration, or proof-of-concept period; (vi) purchasing, licensing, or subscribing to any paid Service tier; (vii) uploading, submitting, or transmitting any data, content, or materials to our systems; (viii) communicating with our representatives via email, chat, contact forms, or telephone regarding our Services; or (ix) otherwise utilizing any functionality of our Services.

If you are accessing or using the Services on behalf of a corporation, limited liability company, partnership, governmental entity, educational institution, non-profit organization, or any other legal entity (an "Entity"), you hereby represent and warrant that: (a) you are an authorized representative of said Entity with full legal authority to bind the Entity to these Terms; (b) you have read and understood these Terms; and (c) you agree to these Terms on the Entity's behalf. In such circumstances, all references to "you" and "your" within these Terms shall refer to both you as the individual user and the Entity on whose behalf you are acting.

Your continued use of the Services following the posting of any modifications, amendments, or updates to these Terms constitutes your affirmative acceptance of and agreement to be bound by the revised Terms. We may, at our sole discretion and in compliance with applicable law, require explicit affirmative consent (e.g., clickwrap agreement, digital signature, written confirmation) for significant material changes to these Terms or for specific high-risk Services.

3. Electronic Communications, Notices, & Consent Framework

By engaging with our Services, you expressly provide informed consent to conduct business electronically and to receive all categories of communications from LiFet Media Inc. via electronic means. These communications include, but are not limited to: contractual agreements, amendments, and addenda; service announcements; administrative notices; policy updates (including privacy policy and terms of service changes); billing and invoicing statements; payment confirmations and receipts; account activity alerts; security notifications; technical support responses; marketing and promotional materials (where permitted by law); training and educational content; and performance reports (collectively, "Electronic Communications").

We may deliver Electronic Communications through various digital channels, including: posting within secure client portals or dashboards; publishing on designated sections of our website; sending to the email address associated with your account; transmitting via SMS or text message (if you have opted in); pushing notifications through our mobile applications; or any other reasonable electronic method. You agree that all Electronic Communications provided to you satisfy any and all legal requirements that such communications be "in writing," "delivered," "disclosed," or "made available," including requirements under the Electronic Commerce Act, 2000 (Ontario), Canada's Anti-Spam Legislation (CASL), the Uniform Electronic Transactions Act (UETA), the Electronic Signatures in Global and National Commerce Act (E-SIGN), and other applicable legislation.

You bear sole responsibility for: (a) maintaining a valid, operational, and regularly monitored email address in your account profile; (b) ensuring that emails from our domains (e.g., @lifet.ca) are not filtered into spam, junk, or promotional folders by your email client or internet service provider; (c) promptly updating your contact information if it changes; and (d) maintaining adequate hardware, software, and internet connectivity to receive, access, and retain Electronic Communications. You may withdraw your consent to receive Electronic Communications for non-essential purposes (e.g., marketing) by following the unsubscribe instructions included in such communications. However, you may not opt out of receiving essential transactional, legal, and administrative communications related to your account or the Services, as doing so may result in the immediate suspension or termination of your access.

4. Comprehensive Intellectual Property Regime

4.1 Company Proprietary Assets. LiFet Media Inc. and its licensors retain exclusive ownership of all right, title, and interest, throughout the world, in and to all intellectual property rights associated with the Services. This comprehensive ownership includes, without limitation: (a) all website content, including text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and page layouts; (b) all software, source code, object code, algorithms, application logic, databases, data structures, APIs, SDKs, and interface designs; (c) all proprietary artificial intelligence models, machine learning algorithms, neural networks, training methodologies, weight matrices, and optimization techniques; (d) all datasets, corpora, training data (excluding Client Content), feature sets, and embeddings developed or curated by us; (e) all predictive models, analytical frameworks, scoring systems, and decision engines; (f) all workflow designs, process methodologies, best practices, playbooks, and operational frameworks; (g) all trademarks, service marks, trade dress, logos, brand names, and trade names (whether registered or unregistered); (h) all patents, patent applications, and patentable inventions; (i) all trade secrets, know-how, confidential information, and proprietary business information; (j) all documentation, user manuals, technical specifications, and help files; (k) all visual designs, user interface (UI) elements, user experience (UX) flows, and interactive features; and (l) all other intangible assets and proprietary rights (collectively, "Company IP"). The Company IP is protected under Canadian intellectual property laws, international treaties, and other applicable legal regimes. No ownership rights are transferred to you under these Terms.

4.2 Limited Use License. Subject to your ongoing compliance with all provisions of these Terms and payment of all applicable fees, LiFet Media Inc. grants you a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to access and use the Services solely for your internal business operations or personal use, as expressly permitted by the functionality of the Services. This license is conditional, personal to you (or your Entity), and does not constitute a sale, assignment, or transfer of any ownership interest in any Company IP.

4.3 Explicitly Prohibited Activities. You are strictly prohibited from engaging in, facilitating, or attempting any of the following activities with respect to the Services or Company IP: (a) copying, reproducing, recording, transcribing, or duplicating any element beyond what is technically necessary for normal use; (b) modifying, adapting, altering, translating, or creating derivative works; (c) reverse engineering, decompiling, disassembling, deciphering, or otherwise attempting to derive the source code, underlying ideas, algorithms, or structure of any software component; (d) removing, obscuring, or altering any copyright notice, trademark, logo, or other proprietary rights designation; (e) using any meta tags, hidden text, or metadata incorporating our trademarks or brand names; (f) framing, mirroring, or deep-linking to any portion of the Services without prior written authorization; (g) accessing the Services via any automated means, including bots, crawlers, spiders, scrapers, or scripts, except for standard search engine indexing; (h) using the Services to develop, train, or improve any competing AI model, software, or service; (i) sublicensing, reselling, renting, leasing, transferring, assigning, distributing, or commercially exploiting the Services; (j) using the Services in any manner that could damage, disable, overburden, or impair our infrastructure; (k) circumventing any technological protection measures, access controls, or usage limits; (l) using the Services for benchmarking, competitive analysis, or intelligence gathering purposes; or (m) violating any applicable laws or third-party rights through your use of the Services.

4.4 Client-Supplied Content Rights. You retain all intellectual property rights that you hold in the data, information, creative assets, copy, text, images, videos, audio files, logos, trademarks, customer lists, marketing materials, business information, and any other content that you upload, submit, transmit, or otherwise provide to the Services ("Client Content"). By providing Client Content, you grant LiFet Media Inc. a worldwide, royalty-free, non-exclusive, sublicensable license to use, host, store, reproduce, modify, create derivative works of, communicate, publish, perform, display, and distribute such Client Content solely to the extent necessary to: (i) provide, maintain, and improve the Services for you; (ii) perform our obligations under any related service agreements; (iii) comply with applicable laws or respond to legal process; and (iv) protect the rights, property, or safety of LiFet Media Inc., our users, or the public. This license terminates automatically upon your deletion of the Client Content from our systems or termination of your account, except as necessary for us to comply with legal obligations, resolve disputes, or enforce our agreements.

4.5 Feedback and Suggestions. If you provide us with any feedback, suggestions, ideas, enhancement requests, recommendations, or other unsolicited submissions regarding the Services ("Feedback"), you hereby assign to LiFet Media Inc. all right, title, and interest in and to such Feedback. We may use, disclose, reproduce, license, distribute, and otherwise commercialize Feedback without any obligation, compensation, or attribution to you.

5. Third-Party Integrations, Links, & External Services

Our Services may incorporate, interface with, or contain links to third-party websites, applications, platforms, services, APIs, software libraries, data feeds, and resources ("Third-Party Services"). Examples include, but are not limited to: social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok); advertising networks (Google Ads, Microsoft Advertising, Meta Ads); analytics services (Google Analytics, Adobe Analytics, Mixpanel); email service providers (Mailchimp, SendGrid, Constant Contact); customer relationship management systems (Salesforce, HubSpot, Zoho); content management systems (WordPress, Drupal, Shopify); payment processors (Stripe, PayPal, Square); cloud infrastructure providers (Amazon Web Services, Google Cloud Platform, Microsoft Azure); and various other marketing, productivity, and business tools.

We provide access to Third-Party Services solely as a convenience to you and do not: (a) control, endorse, or assume responsibility for any Third-Party Service; (b) make any representations or warranties regarding the accuracy, completeness, security, legality, or reliability of any Third-Party Service; (c) guarantee the continued availability, functionality, or interoperability of any Third-Party Service; or (d) assume liability for any damage, loss, or harm arising from your use of or reliance on any Third-Party Service.

Your use of any Third-Party Service is governed exclusively by the terms, conditions, privacy policies, and agreements between you and the relevant third-party provider. You are solely responsible for: (i) reviewing and understanding all third-party terms; (ii) ensuring you have appropriate rights to connect your accounts; (iii) monitoring and managing any costs or fees charged by third parties; (iv) maintaining the security of your third-party credentials; and (v) complying with all applicable third-party policies. We disclaim all liability for any actions, omissions, data practices, or service interruptions originating from Third-Party Services.

6. User Accounts: Registration, Security, & Responsibilities

Access to certain features, functionalities, and Service tiers requires the creation of a user account ("Account"). During the registration process, you must provide accurate, current, and complete information as prompted by the registration form, including but not limited to: full legal name, valid email address, company name (if applicable), contact information, and payment details (for paid Services). You agree to promptly update your Account information to ensure its continued accuracy and completeness. Provision of false, misleading, or fraudulent information constitutes a material breach of these Terms and may result in immediate Account termination.

You are solely and exclusively responsible for: (a) maintaining the strict confidentiality of your Account credentials, including username, password, API keys, and access tokens; (b) all activities, transactions, and actions that occur under your Account, whether authorized by you or not; (c) ensuring that you properly log out from your Account at the end of each session, particularly when using shared or public computers; (d) implementing appropriate security measures on your devices and networks to prevent unauthorized access; and (e) immediately notifying LiFet Media Inc.'s security team at [email protected] of any unauthorized use of your Account, loss or theft of credentials, or any other security breach.

You must not: (i) share your Account credentials with any third party; (ii) permit any other individual, entity, or automated system to access or use the Services through your Account; (iii) create multiple Accounts to circumvent usage restrictions, pricing tiers, or service limitations; (iv) use another user's Account without explicit written permission from both the Account holder and LiFet Media Inc.; (v) transfer, sell, lend, or otherwise dispose of your Account to any third party; or (vi) use the Services in a manner that would require us to obtain licenses from or pay royalties to any third party. We reserve the right to suspend, disable, or terminate Accounts that show signs of fraudulent, abusive, or suspicious activity.

Following termination or suspension of your Account (whether initiated by you or by us), you are strictly prohibited from attempting to register a new Account without obtaining our prior written consent. Any attempt to circumvent this restriction may result in permanent banning from our Services and potential legal action.

7. Acceptable Use Policy & Comprehensive Prohibitions

You agree to use the Services only for lawful purposes and in strict compliance with: (a) these Terms; (b) all applicable local, provincial, national, and international laws, statutes, ordinances, regulations, and treaties; (c) industry standards and best practices relevant to digital marketing and AI ethics; and (d) any additional usage guidelines we may publish. The following activities constitute explicit violations of our Acceptable Use Policy:

• Engaging in, facilitating, or promoting illegal activities, including fraud, money laundering, terrorist financing, or the distribution of controlled substances.
• Violating intellectual property rights, including copyright infringement, trademark dilution, patent infringement, or misappropriation of trade secrets.
• Transmitting, distributing, or storing malicious software, including viruses, worms, Trojan horses, ransomware, spyware, adware, or other harmful code.
• Engaging in unauthorized data collection activities, including web scraping, crawling, harvesting, screen scraping, data mining, or automated extraction.
• Generating, distributing, or facilitating spam, unsolicited commercial communications, chain letters, pyramid schemes, or phishing attacks.
• Creating, publishing, or distributing defamatory, libelous, threatening, harassing, hateful, racially or ethnically offensive, or obscene content.
• Impersonating any person or entity, including LiFet Media Inc. representatives, or falsely stating or misrepresenting your affiliation with any entity.
• Attempting to gain unauthorized access to the Services, other Accounts, computer systems, or networks through hacking, password mining, or other means.
• Interfering with, disrupting, or overburdening the integrity, performance, or availability of the Services, including through denial-of-service attacks, network flooding, or resource exhaustion.
• Using the AI capabilities to generate content for deceptive advertising, political disinformation campaigns, fake news, non-consensual intimate imagery, or synthetic media intended to deceive.
• Automating decisions that have significant legal, financial, medical, or safety implications without implementing appropriate human oversight, auditing, and validation mechanisms as required by law.
• Violating privacy rights, including collecting, processing, or sharing personal data without proper legal basis, consent mechanisms, or in violation of applicable data protection laws (GDPR, CCPA, PIPEDA, etc.).
• Using the Services for high-risk activities where failure or inaccuracy could lead to death, personal injury, or severe environmental damage.
• Circumventing geographic restrictions, access controls, or digital rights management protections.
• Violating export control laws, economic sanctions, or trade embargoes administered by Canada, the United States, or other relevant jurisdictions.

We reserve the right, but not the obligation, to monitor, review, audit, and investigate usage patterns to ensure compliance with this Acceptable Use Policy. Violations may result in immediate suspension or termination of Services, reporting to law enforcement authorities, and pursuit of legal remedies.

8. Service Availability, Modifications, & Discontinuation

LiFet Media Inc. reserves the unilateral right, at our sole discretion and without liability to you, to: (a) modify, update, enhance, or alter any aspect of the Services, including features, functionality, user interfaces, APIs, and performance characteristics; (b) change, revise, or update pricing structures, subscription plans, billing cycles, and payment terms; (c) impose, modify, or remove usage limits, quotas, throttling parameters, or access restrictions; (d) discontinue, sunset, or retire specific Services, features, or functionalities, either temporarily or permanently; (e) schedule and perform routine maintenance, emergency repairs, or system upgrades that may result in Service unavailability; (f) change hosting providers, data center locations, or cloud infrastructure platforms; and (g) alter the technological architecture, software stack, or underlying components of the Services.

We will make commercially reasonable efforts to provide advance notice of material changes that may adversely affect your use of the Services, particularly for paid subscription tiers. However, we are not obligated to provide notice for: (i) minor modifications that do not substantially affect core functionality; (ii) changes made to address security vulnerabilities or legal compliance requirements; (iii) temporary suspensions due to emergency maintenance or force majeure events; or (iv) discontinuation of beta features, experimental functionalities, or free services.

You acknowledge and agree that LiFet Media Inc. shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Services, or for any loss of data, content, configurations, or customizations that may result therefrom. You are solely responsible for maintaining backups of your Client Content and any outputs generated through the Services. No compensation, refund, credit, or other payment will be provided for discontinued features or Services, except as expressly required by applicable law or as stipulated in a separate written agreement.

9. Disclaimers of Warranty & As-Is Provision

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICES ARE PROVIDED ON AN "AS IS," "AS AVAILABLE," AND "WITH ALL FAULTS" BASIS. LIFET MEDIA INC. EXPLICITLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO: WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, ACCURACY, RELIABILITY, SECURITY, PERFORMANCE, AND UNINTERRUPTED OR ERROR-FREE OPERATION.

WE DO NOT WARRANT THAT: (A) THE SERVICES WILL MEET YOUR SPECIFIC REQUIREMENTS OR EXPECTATIONS; (B) THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR FREE FROM ERRORS, BUGS, VULNERABILITIES, OR MALICIOUS CODE; (C) THE RESULTS OBTAINED FROM USING THE SERVICES WILL BE ACCURATE, RELIABLE, COMPLETE, OR USEFUL; (D) ANY DEFECTS OR DEFICIENCIES IN THE SERVICES WILL BE CORRECTED; (E) THE SERVICES ARE COMPATIBLE WITH ALL HARDWARE, SOFTWARE, SYSTEMS, OR CONFIGURATIONS; OR (F) THE SERVICES ARE FREE FROM INFRINGEMENT OF THIRD-PARTY INTELLECTUAL PROPERTY RIGHTS.

AI-SPECIFIC DISCLAIMERS: You expressly acknowledge that artificial intelligence and machine learning technologies possess inherent limitations, including but not limited to: (i) generating inaccurate, biased, or factually incorrect outputs ("hallucinations"); (ii) reproducing or amplifying biases present in training data; (iii) generating content that may be offensive, inappropriate, or harmful; (iv) lacking true understanding, reasoning, or consciousness; (v) producing inconsistent or non-deterministic results; and (vi) being vulnerable to adversarial attacks or manipulation. You assume all risks associated with relying on AI-generated content and are solely responsible for reviewing, validating, editing, and verifying all outputs before dissemination or commercial use.

NOT PROFESSIONAL ADVICE: The Services, including any AI-generated content, analytics, reports, or recommendations, do not constitute legal, financial, tax, accounting, investment, medical, health, psychological, or other professional advice. You should consult qualified professionals for advice tailored to your specific circumstances. Any decisions or actions taken based on information from our Services are at your sole risk and discretion.

10. Limitation of Liability & Risk Allocation

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LIFET MEDIA INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AFFILIATES, SUBSIDIARIES, LICENSORS, SERVICE PROVIDERS, OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO: DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, USE, DATA, BUSINESS OPPORTUNITIES, OR OTHER INTANGIBLE LOSSES; COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; BUSINESS INTERRUPTION; SYSTEM FAILURE; SECURITY BREACHES; DATA CORRUPTION, LOSS, OR THEFT; PERSONAL INJURY; PROPERTY DAMAGE; OR ANY OTHER PECUNIARY OR NON-PECUNIARY LOSS, ARISING OUT OF OR IN CONNECTION WITH: (A) YOUR ACCESS TO, USE OF, OR INABILITY TO ACCESS OR USE THE SERVICES; (B) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY, INCLUDING OTHER USERS OR THIRD-PARTY SERVICES; (C) ANY UNAUTHORIZED ACCESS TO, USE OF, OR ALTERATION OF YOUR TRANSMISSIONS OR DATA; (D) ANY STATEMENTS OR CONDUCT OF ANY THIRD PARTY; OR (E) ANY OTHER MATTER RELATING TO THE SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY, STATUTE, OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS, DAMAGES, LOSSES, AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT INCLUDING NEGLIGENCE, WARRANTY, STATUTE, OR OTHERWISE) ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE SERVICES EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT OF FEES ACTUALLY PAID BY YOU TO LIFET MEDIA INC. FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM DURING THE SIX (6) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED CANADIAN DOLLARS (CAD $100).

THE FOREGOING LIMITATIONS APPLY EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OR ALL OF THE ABOVE EXCLUSIONS AND LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH CASES, OUR LIABILITY WILL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.

11. Indemnification Obligation

You agree to defend, indemnify, and hold harmless LiFet Media Inc., its affiliates, licensors, service providers, and their respective directors, officers, employees, agents, successors, and assigns from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, and fees (including reasonable attorneys' fees and court costs) arising out of or relating to: (a) your violation of these Terms; (b) your use of the Services, including any Client Content you submit, post, or transmit; (c) your violation of any applicable law, regulation, or third-party right, including intellectual property, privacy, or publicity rights; (d) your interaction with any other user or third party through the Services; (e) any claims that your use of the Services caused damage to a third party; (f) your violation of any marketing, advertising, or data protection laws, including Canada's Anti-Spam Legislation (CASL), the General Data Protection Regulation (GDPR), or the California Consumer Privacy Act (CCPA); (g) any misrepresentation, fraud, or deceptive practice by you; or (h) your negligence or willful misconduct.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will cooperate with us in asserting any available defenses. You agree not to settle any indemnified claim without our prior written consent. This indemnification obligation will survive the termination of these Terms and your use of the Services.